2026-10-19 10:26
Press release
Björn Axén enters a new chapter with a refreshed brand identity and flagship experience
Björn Axén is evolving its distinctive Swedish heritage with an updated visual identity and a renewed flagship destination.
In 1963 Björn Axén brought glamour and creativity from Paris to Sweden when he opened his first salon in Stockholm. It wasn´t long until he was on everyone’s lips, putting hairdressing on the map. Since then, Björn Axén has grown into a highly established company synonymous with expertise and quality, offering sustainable haircare products for all hair types.