2024-07-04 15:18
Press release
BJÖRN AXÉN COOL BLONDE
Introducing COOL BLONDE – A hair care range that keeps blonde and gray hair fresh without brassy and yellow tones.
In 1963 Björn Axén brought glamour and creativity from Paris to Sweden when he opened his first salon in Stockholm. It wasn´t long until he was on everyone’s lips, putting hairdressing on the map. Since then, Björn Axén has grown into a highly established company synonymous with expertise and quality, offering sustainable haircare products for all hair types.