2026-05-04 06:00
Press release
Silvana Imam fronts Björn Axén’s latest campaign, Unbroken
To mark the launch, the Scandinavian professional haircare brand unveils a cinematic campaign starring Silvana Imam, whose uncompromising presence ...
In 1963 Björn Axén brought glamour and creativity from Paris to Sweden when he opened his first salon in Stockholm. It wasn´t long until he was on everyone’s lips, putting hairdressing on the map. Since then, Björn Axén has grown into a highly established company synonymous with expertise and quality, offering sustainable haircare products for all hair types.