2024-09-19 13:59Press release

Introducing the Volumaster & Magic Style Brush Pro

Magic Style Brush Pro & VolumasterMagic Style Brush Pro & Volumaster

Transform your hair with long lasting volume from root to end - Introducing the Volumaster & Magic Style Brush Pro

Björn Axén Tools by OBH Nordica is a collaboration between the hair care brand Björn Axén and OBH Nordica. The partnership aims to deliver professional styling tools developed in close collaboration with Björn Axén’s hairdressers, allowing consumers to achieve salon-quality results at home. In October 2024, Björn Axén Tools will launch two styling tools, designed to make volume styling easier, faster and longer lasting.

Volumaster: Volume from the Roots
Volumaster is a game-changer for anyone looking to create impressive volume, specifically designed to lift hair from the roots for a fuller look. It works section by section, focusing on the 4-5 cm of hair closest to the scalp to add fullness and body. One of the Volumasters standout features is its ability to tame cowlicks and uneven sections, helping to create a smooth and seamless hairstyle with its gradient crimped designed plates and ceramic coating. The extra-long 3-meter cord provides flexibility during styling, making it easy to maneuver and perfect for all hair types. 

Magic Style Brush Pro: Volume & Curls with Ease
The Magic Style Brush Pro is the re-launch of the TikTok-favorite Magic Style Brush, now improved with a new design, an auto-off function and adjustable temperature to even better cater for all hair types. Whether for everyday styling or special occasions, this upgraded heat brush is the ultimate tool for creating a voluminous, beautifully blow-out look. Offering a faster alternative to the traditional round brush and hairdryer, it allows users to style their hair effortlessly while achieving salon-quality results at home. Thanks to its ionic technology, the Magic Style Brush Pro not only shapes and curls but also delivers high shine and reduces frizz. It comes in three sizes to suit different hair lengths and styling preferences:

30 mm for tight curls, ideal for short to medium-length hair.
38 mm for medium curls, adding bounce and volume.
45 mm for large, glamorous curls with a smooth finish.

Price
Volumaster                                                899 SEK, 79.90 EUR, 899 NOK, 799.95 DKK
Magic Style Brush Pro 30 mm               1049 SEK, 89.90 EUR, 1049 NOK, 899,85 DKK
Magic Style Brush Pro 38 mm               1049 SEK, 89.90 EUR, 1049 NOK, 899,85 DKK
Magic Style Brush Pro 45 mm               1049 SEK, 89.90 EUR, 1049 NOK, 899,85 DKK

Availability
The Volumaster and Magic Style Brush Pro will be available starting October 22, 2024, at obhnordica.com, bjornaxen.com, and Björn Axén flagship salons, as well as select retailers. The Magic Style Brush Pro will be exclusively launched with LYKO until December 31, 2024.



About Björn Axén

In 1963 Björn Axén brought glamour and creativity from Paris to Sweden when he opened his first salon in Stockholm. It wasn´t long until he was on everyone’s lips, putting hairdressing on the map. Since then, Björn Axén has grown into a highly established company synonymous with expertise and quality, offering sustainable haircare products for all hair types.


CONTACTS

Marketing Director
Karolina Strand
Project Manager Marketing & Sales
Fanny Engström