2024-07-04 15:18Press release

BJÖRN AXÉN COOL BLONDE

Cool Blonde seriesCool Blonde series

Introducing COOL BLONDE – A hair care range that keeps blonde and gray hair fresh without brassy and yellow tones. 

Crafted with precision and expertise, this range of hair care products is designed to cater to the unique needs of blonde, silver and gray hair, maintaining the integrity of the color and caring for your hair at the same time. 

Key features and benefits of the Cool Blonde range include:

  • Repairing Ceramides - strengthen damaged and split ends ​
  • Moisturizing Natural Oat Lipids - softening and shine-enhancing ​
  • Strengthening Amino Acids - repair, moisturize, and prevent wear and tear ​

“The first person that came to mind when thinking of the ultimate cool blonde to front our campaign was Victoria Silvstedt – a Swedish icon that always stayed true to her hair color and whose hair is such an iconic part of her personal brand.”                                                                                                       
– Fredrik Robertsson, Creative Director Björn Axén 

PRODUCT INFO

​COOL BLONDE COLORING SILVER SHAMPOO & CONDITIONER 250 ML​
A silver shampoo and nourishing conditioner with violet pigments that provide shine and effectively neutralize yellow and brass tones in blonde, bleached, and gray hair after 
just one use. ​

Rec. price 22 EUR (shampoo) & 23 EUR (conditioner) SEK

COOL BLONDE COLORING SILVER HAIR MASK 200 ML​
An intensely nourishing silver hair mask with violet pigments that provide shine and effectively neutralize yellow and brass tones in blonde, bleached, and gray hair after just one use. Contains protective UV filters that maintain color shine longer.

Rec. price 26 EUR​

About Björn Axén
In 1963 Björn Axén brought glamour and creativity from Paris to Sweden when he opened his first salon in Stockholm. It wasn´t long until he was on everyone’s lips, putting hairdressing on the map. Since then, Björn Axén has grown into a highly established company synonymous with expertise and quality, offering sustainable haircare products for all hair types.

FOR FURTHER INFORMATION, HIGH RESOLUTION IMAGES AND INTERVIEW REQUESTS, PLEASE CONTACT:

Karolina Strand, Marketing Director
email: karolina.strand@bjornaxen.se
phone: +46 709 840 110

Fanny Axelsson, Project Manager Marketing & Sales
email: fanny.axelsson@bjornaxen.se
phone: +46 70 635 12 02

 



About Björn Axén

In 1963 Björn Axén brought glamour and creativity from Paris to Sweden when he opened his first salon in Stockholm. It wasn´t long until he was on everyone’s lips, putting hairdressing on the map. Since then, Björn Axén has grown into a highly established company synonymous with expertise and quality, offering sustainable haircare products for all hair types.


CONTACTS

Marketing Director
Karolina Strand
Project Manager Marketing & Sales
Fanny Axelsson