2024-07-04 15:15Press release

BJÖRN AXÉN ANTI-FRIZZ

Anti-Frizz seriesAnti-Frizz series

Introducing ANTI-FRIZZ – a new series from Björn Axén promising to transform frizzy, unruly hair into sleek, manageable, and lustrous hair.

The products are infused with smoothening Organic Argan Oil and powerful Prebiotic known for its skin caring properties and ability to form a protective barrier for the hair and scalp, ensuring that every strand is tamed and polished to perfection.

Key features and benefits of the Anti-Frizz series include:

  • Nourishing Organic Argan Oil – combats frizz, softens the hair, and adds shine
  • Moisturizing Prebiotics – help to maintain moisture levels
  • Antistatic Vegetable Protein – combats frizz​

“Anti-Frizz is a product series we developed for everyone who experiences hair that often feels untamable, frizzy and dry. I’m especially excited to get the new hero product out to consumers – The Anti-Frizz Miracle Spray. Not only does it have the anti-frizz properties, but it also comes with a heat- and UV protection – perfect for frizzy hair!”                                                                                                       – Johan Hellström, Owner & Hairdresser 

PRODUCT INFO:

​ANTI-FRIZZ SHAMPOO & CONDITIONER 250 M
A cleansing and nourishing duo for frizzy and coarse hair that nourishes, smooths, reduces frizz and leaves hair easily manageable and soft with enhanced shine. 

Rec. price 22 EUR (shampoo) & 23 EUR (conditioner)

ANTI-FRIZZ HAIR MASK 200 ML
A deep nourishing hair mask for frizzy and coarse hair with an antioxidant-rich formula that promotes hair health and helps prevent sun damage. 

Rec. price 26 EUR

ANTI-FRIZZ MIRACLE HAIR SPRAY 150 ML 
A nourishing leave-in treatment spray with heat protection up to 220 °C, that smooths and softens the hair, enhances shine and prevents frizz. Boosted with UV protection that helps prevent the color from fading and sun damage. Suitable for all hair types.


Rec. price 23 EUR

ANTI-FRIZZ MIRACLE HAIR OIL 75 ML
A silicon-free deep nourishing hair oil that smooths and softens the hair for a sleek finish with enhanced shine. The luxurious combination of Organic Argan Oil, Carrot Oil and Linseed Oil strengthens the hair, locks in the moisture and helps prevent split ends. Does not weigh down the hair. Suitable for all hair types. 

Rec. price 38 EUR

ANTI-FRIZZ SMOOTH CREAM 150 ML 
A smoothing and nourishing leave-in styling cream that reduces frizz. Enriched with a Patented Antioxidant Complex that strengthens the hair and protects it from sun damage, leaving it healthy. Suitable for frizzy and coarse hair. 

Rec. price 23 EUR

ANTI-FRIZZ SMOOTH MILK 150 ML
A lightweight smoothing and nourishing leave-in styling milk that reduces frizz. Infused with a Patented Antioxidant Complex that strengthens the hair and protects it from sun damage, leaving it healthy. Suitable for fine hair.

Rec. price 23 EUR

About Björn Axén
In 1963 Björn Axén brought glamour and creativity from Paris to Sweden when he opened his first salon in Stockholm. It wasn´t long until he was on everyone’s lips, putting hairdressing on the map. Since then, Björn Axén has grown into a highly established company synonymous with expertise and quality, offering sustainable haircare products for all hair types.

FOR FURTHER INFORMATION, HIGH RESOLUTION IMAGES AND INTERVIEW REQUESTS, PLEASE CONTACT:

Karolina Strand, Marketing Director
email: karolina.strand@bjornaxen.se
phone: +46 709 840 110

Fanny Axelsson, Project Manager Marketing & Sales
email: fanny.axelsson@bjornaxen.se
phone: +46 70 635 12 02



About Björn Axén

In 1963 Björn Axén brought glamour and creativity from Paris to Sweden when he opened his first salon in Stockholm. It wasn´t long until he was on everyone’s lips, putting hairdressing on the map. Since then, Björn Axén has grown into a highly established company synonymous with expertise and quality, offering sustainable haircare products for all hair types.


CONTACTS

Marketing Director
Karolina Strand
Project Manager Marketing & Sales
Fanny Axelsson