2025-04-07 11:03Press release

Next-Level Styling: Meet the Thermocare Straightener & Nano Hair Dryer

Björn Axén Tools by OBH Nordica is a collaboration between the hair care brand Björn Axén and OBH Nordica. The partnership aims to deliver professional styling tools developed in close collaboration with Björn Axén’s hairdressers, allowing consumers to achieve salon-quality results at home. During spring 2025, Björn Axén Tools will launch two new styling tools, designed to elevate your hair styling routine with efficiency and care.

Thermocare Straightener: Gentle Heat Control Technology for Ultimate Styling
The Thermocare Straightener combines advanced technology with gentle and flexible styling. Its specially designed titanium-coated plates glide perfectly through the hair and make it easy to both straighten and create long-lasting curls, giving you plenty of styling options. Gentle heat control technology ensures even heat distribution across both plates, reducing the risk of hair damage from high temperatures. You can also adjust the temperature to tailor the heat to your hair type and styling need. The ionization function reduces static and frizz, leaving your hair silky smooth and shiny – and an extra-long cord gives you freedom of movement to make styling more comfortable.

Key features: 
• Gentle heat control technology 
• LCD screen displays chosen temperature between 150 °C and 210 °C
• Titanium-coated plates make it easy to both straighten and create curls
• Ionization function reduces static and frizz and boosts shine
• Extra-long cord of 3 meters

Nano Hair Dryer: Powerful Performance in a Compact Size
The Nano Hair Dryer is designed for those who seek high professional results without compromising on convenience. Weighing only 300 grams, this lightweight hair dryer delivers strong airflow while remaining remarkably quietIt includes three versatile attachments to cater to different styling needs: two concentrators (4 mm and 6 mm) for precision styling and a diffuser to enhance natural curls.

Key features: 
• 3 speeds/heat settings to suit all hair types
• Ionization function reduces static and frizz and boosts shine
• Cooling function locks in your style 
• Comes with 2 concentrators, and a diffuser
• Delivers a strong airflow (266 km/h)
• Quiet
• Compact and lightweight
• Extra-long cord of 3 meters

Price
The Nano Hair Dryer                                 1999 SEK, 179 EUR, 2099 NOK, 1699 DKK
Thermocare Straightener                         1699 SEK, 149 EUR, 1699 NOK, 1499 DKK

Availability
The Thermocare Straightener will be available in April 2025 and Nano Hair Dryer will be available in May 2025, at obhnordica.com, bjornaxen.com, and Björn Axén flagship salons, as well as selected retailers.


About Björn Axén

In 1963 Björn Axén brought glamour and creativity from Paris to Sweden when he opened his first salon in Stockholm. It wasn´t long until he was on everyone’s lips, putting hairdressing on the map. Since then, Björn Axén has grown into a highly established company synonymous with expertise and quality, offering sustainable haircare products for all hair types.


CONTACTS

Marketing Director
Karolina Strand
Project Manager Marketing & Sales
Fanny Engström