2025-08-04 06:00
Press release
INTRODUCING THE NEW CURL SERIES BY BJÖRN AXÉN
Björn Axén is proud to introduce the new Curl series – a complete haircare and styling routine designed to nourish, define, and enhance all curl ty...
In 1963 Björn Axén brought glamour and creativity from Paris to Sweden when he opened his first salon in Stockholm. It wasn´t long until he was on everyone’s lips, putting hairdressing on the map. Since then, Björn Axén has grown into a highly established company synonymous with expertise and quality, offering sustainable haircare products for all hair types.