Björn Axén x Stéphane Rolland at Paris Couture Week FW26

Björn Axén and Stéphane Rolland unite for a visionary collaboration at Paris Haute Couture Week for Fall / Winter 2026

Paris, France – July 2025 
In a dazzling fusion of fashion and hair craftsmanship, we extend our creative collaboration with renowned French couture designer Stéphane Rolland for an unforgettable showcase at the Théâtre des Champs-Élysées. This creative partnership brought to life a bold, sculptural vision that redefined the boundaries of beauty and couture.

The collaboration featured modern but elegant hairstyles with visual illusion techniques that elevated the elegance of Rolland’s Fall/Winter 2026 collection. 

As part of the show, a collection of exclusive, graphically designed combs where unveiled – created as headpieces that blur the line between hairstyling and jewelry design. These handcrafted accessories, adorned with rhinestones and shaped like shimmering jewels, crowned the models like ornaments, enhancing the overall impression of futuristic elegance and sculptural beauty.

“We thrive when interpreting hair as a true art form, and this time we wanted to create something that didn’t just complement the collection – but became part of it” says Johan Hellström, Björn Axén. 

Rolland’s collection featured incredible shapes that almost defines gravity and the Björn Axén team’s hair artistry with anti-head shapes and hair textures elevated the narrative.

This partnership marks a continued evolution in the dialogue between fashion and beauty – where hair becomes an integral part of storytelling on the runway.

About Björn Axén
Founded in 1963, Björn Axén is a leading name in professional haircare and styling, known for its innovation, sustainability, and commitment to excellence. With a legacy rooted in craftsmanship and creativity, the brand continues to shape the future of beauty.

About Stéphane Rolland
A master of haute couture, Stéphane Rolland is celebrated for his sculptural designs and dramatic silhouettes. His work blends architectural precision with emotional depth, making him a standout voice in contemporary fashion.

For press inquiries, interviews, or high-resolution images, please contact:

Marketing Director 
Karolina Strand
karolina.strand@bjornaxen.se
+46709840110

Project Manager, Marketing
Ellen Gabro
ellen.gabro@bjornaxen.se
+46730220199