2025-07-11 12:53Press release

Lisa Rinna – A Style Chameleon at Paris Haute Couture Week 2025

BalenciagaLisa Rinna, Paris Haute couture week 2025

Paris, France – July 2025 

Lisa Rinna took Paris by storm during Haute Couture Week 2025 in January – not just as a style icon, but as a living fashion installation. With each show, she transformed: from a sophisticated blunt bob with a cape dress at Stéphane Rolland, to a fiery red wig and colorful ensemble at Viktor & Rolf, and then to Marilyn-inspired blonde curls in a tailored pinstripe suit at Jean Paul Gaultier.

Her boldness in pushing the boundaries of personal style made her one of the most photographed and talked-about figures of the week in January. And now Lisa is making bold footprints in Europe again – and her stylist Johan Hellström (CEO and owner of Björn Axén) delivers new hair looks for each appearance, that creates international buzz.

 

Here's some front-row glimps!

 

Lisa Rinnas fashion week kicked off with a bold look for the Balenciaga show.

“It was a flirt with the iconic rounded, almost mushroom like hats that’s part of the Balenciaga design legacy, and I just love the graphic lines and dark color that really makes Lisas feature pop together with the bold blue style.” Says Johan Hellström. 

 

For Viktor and Rolf the look was inspired by the dramatic silhouettes. 

“The bold collar played a central role, it was essential that the hair rose above it. We created a modern beehive with a strong 60s vibe, infused with a touch of grunge and a nod to Brigitte Bardot. The pink hue on Lisa turned out to be a perfect match, tying the whole look together beautifully.” Says Johan Hellström.

 

For the Jordan Roth exhibition, Lisa Rinna wore an elegant Alaïa creation.

“We created a sleek, contemporary look that elevated the elegance of the Alaïa silhouette. The hair was kept refined and sculptural to complement the clean lines of the outfit — a modern take on timeless sophistication.” Says Johan Hellström.



About Björn Axén

Founded in 1963, Björn Axén is a leading name in professional haircare and styling, known for its innovation, sustainability, and commitment to excellence. With a legacy rooted in craftsmanship and creativity, the brand continues to shape the future of beauty.


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