2026-11-10 11:07Press release
Johan Hellström Honored with Prestigious Swedish Craftsmanship Award
Stockholm, 4 November 2026
Johan Hellström, renowned Swedish hairdresser and owner of Björn Axén, has been awarded the Royal Patriotic Society’s Medal of Honour for Craftsmanship (Kungliga Patriotiska Sällskapets Hantverksmedalj), recognizing his exceptional professional skills and longstanding contribution to Swedish hairdressing.
“For over three decades, Hellström has inspired and educated hairdressers, helping develop the Swedish hairdressing craft. Through his work with Björn Axén, as well as training courses and shows, he has generously shared his expertise and passion for creativity. His exceptional craftsmanship and commitment to the industry have helped elevate the status of the profession, making him a role model for generations of hairdressers” says Stockholms Hantverksförening.
The award was presented on 4 November 2026 during the annual Guild and Master Certificate Ceremony in the magnificent Blue Hall (Blå Hallen) at Stockholm City Hall. Organized by Stockholms Hantverksförening, the prestigious event brought together hundreds of Sweden's leading craftspeople, award recipients and specially invited guests.
About Björn Axén
Since opening his first salon in 1963, Björn Axén has been synonymous with expertise, creativity, and quality in the world of haircare. Today, the brand continues to offer innovative, sustainable hair care and styling products for all hair types, rooted in its long-standing tradition of excellence.
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