Björn Axén celebrates the opening of reimagined Stockholm flagship
Swedish haircare brand, Björn Axén, opens the doors to its newly renovated and reimagined Stockholm Flagship at Norrlandsgatan 7.
The brand hosted a celebration of the opening, starting at the salon at Norrlandsgatan 7 and continuing to a dinner at art gallery CFHill. The evening featured a live performance by Swedish artist Keisha Muisyo and a DJ set by Adina Folin.
The renovated 345 square meter space, comprising of a 30 square meter store on the ground floor and a 315 square meter salon upstairs, sits directly in the heart of the city’s shopping district in Östermalm.
The space brings together the brand’s heritage, salon expertise and products in one destination and showcases a refreshed brand identity. The updated identity is not a reinvention, but a refinement, bringing Björn Axén's heritage and professional authority into the future. Björn Axén Norrlandsgatan 7 is open to the public today, October 21st.
About Björn Axén
Since opening his first salon in 1963, Björn Axén has been synonymous with expertise, creativity, and quality in the world of haircare. Today, the brand continues to offer innovative, sustainable hair care and styling products for all hair types, rooted in its long-standing tradition of excellence.
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